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Starring chef Gordon Ramsay, the show features his travels across the United States, visiting failing restaurants in his 70-foot-long "Hell On Wheels" semi-truck that unfolds into a high-tech mobile kitchen, where the chefs are retrained. At first, a team is sent in to secretly survey the restaurant, with Ramsay eventually going undercover inside. He then tries to address the issues and revive each restaurant by retraining staff and refreshing the menu, culminating in a relaunch of the restaurant with a grand re-opening to the public after extensive renovations—all in just 24 hours.