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The Time, also known as Morris Day and the Time and The Original 7ven, is an American musical group that was formed in Minneapolis in 1981. Their work has been a part of the formation of the Minneapolis sound, featuring a mix of soul music and dance music with funk, rock n roll, and more. Led by singer-songwriter Morris Day, the band members are known for having been close Prince associates, and are arguably the most successful artists who have worked with him, achieving particular popularity with R&B fans with tracks such as "Jerk Out" and "Jungle Love". Band members Jimmy Jam and Terry Lewis are also long-time collaborators with Janet Jackson, producing all of her most successful albums.