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On May 14, 1988, the Atlantic Records label held its 40th Anniversary Celebration by staging a non-stop concert lasting almost 13 hours starting at noon and ending just shortly before 1am the following morning at Madison Square Garden, New York. The event was dubbed "It's Only Rock And Roll".

Only artists who had released material on the Atlantic label in the United States performed, spanning the company's forty-year existence. Lavern Baker and Ruth Brown were the longest tenured Atlantic acts to perform, while Debbie Gibson was the most recent.

Some Atlantic signings, who had either officially split up or not performed together for a number of years, re-formed especially to perform. These included The Rascals, Iron Butterfly, and the former members of Led Zeppelin. Other notable performers included Yes, Genesis, Crosby, Stills & Nash, Keith Emerson and Carl Palmer (representing Emerson, Lake & Palmer), Foreigner, Paul Rodgers, Bob Geldof, Booker T. Jones, Wilson Pickett, The Coasters, The Spinners, Peabo Bryson, The Blues Brothers (featuring Dan Aykroyd and Sam Moore), Roberta Flack, The Manhattan Transfer, Bee Gees, Ben E. King and Vanilla Fudge.

Plans to close the performance with a greatest hits all-star jam were shelved. Instead, the former members of Led Zeppelin were the last act. "No rehearsal and just shambling on," recalled guitarist Jimmy Page.

The concert was broadcast live in the US on FM radio and HBO television; commentary for the latter being provided backstage by comedian Robert Townsend. HBO commenced its live broadcast a few hours into the event and interspersed footage of the concert that had been taped earlier by the network. In so doing, some of the artists' sets were edited or omitted. An edited version aired later that year on ABC hosted by Robert Hays. The audio was recorded by David Hewitt and Stanley Johnston on the Record Plant Black Truck.

Banners heralding the reunion of Led Zeppelin were displayed like tapestry by excited fans – but, to the fans' dismay, were taken down before HBO went with their live feed.

In the United Kingdom, the event was broadcast over four weeks by BBC Two, presented as hour-long episodes. Atlantic issued this production on video as Atlantic Records 40th Anniversary: It's Only Rock 'n' Roll. The release intercut concert footage with highlights of earlier performances, and older footage from the Atlantic archives.

 
Tracks:

Marv Albert

Introduction
The Coasters

"That Is Rock-N-Roll"
"Charlie Brown"
Phil Collins

"In the Air Tonight"
Phil Collins

Introduction of Lavern Baker
Lavern Baker

"Jim Dandy"
"Saved"
Roberta Flack

Introduction of Foreigner
Foreigner

"Hot Blooded"
"Juke Box Hero"
"Urgent"
"I Want To Know What Love Is"
Laura Branigan

"Gloria"
Stephen Stills

Introduction of Ben E. King
Ben E. King

"Spanish Harlem"
"There Goes My Baby"
"Save the Last Dance for Me"
Roberta Flack

"Killing Me Softly with His Song"
Roberta Flack and Peabo Bryson

"The Closer I Get to You"
Michael Douglas

Introduction of Crosby, Stills & Nash
Crosby, Stills & Nash

"Wooden Ships"
"Our House"
"Suite: Judy Blues Eyes"
Bee Gees

"To Love Somebody"
"Lonely Days"
"Jive Talkin'"
3 (as Emerson & Palmer with Robert Berry on bass)

"America (including Rondo, Tocata, Tank)"
Yes

"I've Seen All Good People"
"Hold On"
"Owner of a Lonely Heart"
"Perpetual Change"
"Roundabout"
Dan Aykroyd and Bill Murray

Introduction of The Rascals
The Rascals

"Good Lovin'"
"Groovin'"
"People Got to Be Free"
Vanilla Fudge

"You Keep Me Hangin' On"
"Take Me for a Little While"
Average White Band

"Pick Up the Pieces"
Ruth Brown

"Teardrops from My Eyes"
"(Mama) He Treats Your Daughter Mean"
Lisa Bonet

Introduction of Debbie Gibson
Debbie Gibson

"Staying Together"
"Foolish Beat"
medley
"Out of the Blue"
"Shake Your Love"
"Only In My Dreams"
"Happy Birthday"
Phil Collins

Introduction of Robert Plant
Robert Plant

"Heaven Knows"
"Ship of Fools"
"Tall Cool One"
Bobby Darin

"Mack the Knife"
The Manhattan Transfer

"Birdland"
The Spinners

"Mighty Love"
"Could It Be I'm Falling in Love"
"Working My Way Back to You"
Dan Aykroyd

Introduction of Steve Cropper and Duck Dunn
The MG's

"Last Night"
Steve Cropper

Introduction of Carla Thomas
Carla Thomas and the MG's

"Gee Whiz"
Steve Cropper

Introduction of Paul Rodgers
Paul Rodgers and the MG's

"(Sittin' On) The Dock of the Bay"
Steve Cropper

Introduction of Miki Howard
Miki Howard and the MG's

"Try a Little Tenderness"
Carla Thomas, Paul Shaffer and the MG's

"Tramp"
Dan Aykroyd (as Elwood Blues), Sam Moore and the MG's

"Everybody Needs Somebody To Love"
"Soul Man"
"Been Lovin' You (That Little Bit Too Long)"
Dan Aykroyd (as Elwood Blues), Sam Moore, Phil Collins, and the MG's

"You Don't Know Like I Know"
"Knock on Wood"
Roberta Flack

Introduction of Bob Geldof
Bob Geldof

"You Can't Be Too Strong"
Wilson Pickett and the MG's

"In the Midnight Hour"
Wilson Pickett, Dan Aykroyd (as Elwood Blues) and the MG's

"Land Of 1000 Dances"
Mike Green

Presentation to Ahmet Ertegun
Ahmet Ertegun

Introduction of Genesis
Genesis

medley
"Turn It On Again"
"Land Of Confusion"
"Misunderstanding"
"Throwing It All Away"
"You Can't Hurry Love"
"Shortcut To Somewhere"
"All I Need Is A Miracle
"That's All"
"Tonight, Tonight, Tonight"
"Invisible Touch"
"Turn It On Again (Reprise)"
Paul Shaffer

Introduction of Rufus Thomas
Rufus Thomas

"Walking the Dog"
Robert Townsend, Phil Collins, and Ahmet Ertegun

Introduction of the former members of Led Zeppelin
Former members of Led Zeppelin (John Paul Jones, Jimmy Page and Robert Plant) with Jason Bonham on drums

"Kashmir"
"Heartbreaker"
"Whole Lotta Love"
"Misty Mountain Hop"
"Stairway to Heaven"Note
Live at Madison Square Garden, New York, NY. USA 14th May 1988.
PRO-SHOT


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