<< PDF Arthur der Weduwen, Andrew Pettegree - The Dutch Republic and the Birth of Modern Advertising
Arthur der Weduwen, Andrew Pettegree - The Dutch Republic and the Birth of Modern Advertising
Category Image
FormatPDF
SourceRetail
LanguageEnglish audio/written
GenreHistory
GenreTrue story
TypeBook
Date 2 years, 8 months
Size 19.09 MB
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In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.

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